How to calculate roas ratio with pictures
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First, determine the value of the assets. In this month, the campaign results in revenue of $10,000. How to calculate facebook and instagram roas:
It is a metric used to determine the effectiveness of advertising.
As the formula above describes, you simply need to divide the total revenue earned as a direct result of your facebook and instagram ads, by the cost of the ad campaign. Revenue generated by advertising / dollars spent on advertising. Oa = net profits ÷ total assets Roa = net income / total assets.
